In much the same way as the industrial revolution changed the financial landscape of the developed world, the past few years has seen the gathering pace of the latest revolution to affect our world. This time however, the benefits are not limited by accessibility in the same way that used to exist.

Up until the explosion of the Internet into our lives, it was virtually impossible to compete nationally with market leaders in any field, let alone globally. The only advertising mediums were either TV advertising which represents a significant cost barrier to entry, or magazines which are again expensive and quite often niche, national newspapers a costly medium again, or regional advertising in the Yellow Pages. This is one of the most expensive ways of advertising nationally, but until the swift take up of Internet technologies, was a reliable method of finding customers.

At several points throughout history, the organisations that adapt to changes in technology the quickest and the most effectively, thrive where others fall. In many cases, the way has been led by pioneers. Henry Ford is a prime example, he nearly invented the mass production line on his own, and in doing that, cut his expenses, vastly improved the consistency of product quality, and created a huge advantage over his competition.

The difference between the companies that adopt new technologies and those that are set in their ways is often profound. Now that is more true than ever as the opportunities for advancement come at an alarming rate.

The Internet has taken down the barrier that was stopping the entrepreneurial masses from fulfilling their ambitions. Many great ideas went down the pan because of insufficient promotional funds. With the coming of the Internet (particularly Google) the financial curtain that shielded most of the big corporations is gone.

Instead of an advertising campaign for a product costing tens or hundreds of thousands of pounds, an efficient sales funnel website correctly optimized for Google and Yahoo will attract thousands of potential customers who are already pre qualified to buy from you, for a fraction of the investment. A good website and a couple of years Search Engine Optimization can be bought for less than 5,000 – 10,000 and will be seen by potentially billions of people.

The Internet is in its infancy, we are only just scratching the surface of this information revolution. 98% of all the information online is inaccessible to strangers as it has not been designed for search engines to read. Because of this, many good ideas are going to waste. It is only recently that SEO has reached the public consciousness. In 5 or 10 years what will the Internet look like?

The companies that embrace the technology now and use it to their advantage will be the companies who are sitting on top of the pile in a decades time.

The Internet is a truly great leveller, allowing virtually anyone with a good idea and a few pounds for a website to develop a service or a product and to sell it worldwide.

We strive to provide only quality articles, so if there is a specific topic related to Internet Marketing that you would like us to cover, please contact us at any time.
And again, thank you to those who comment daily to our Web Marketing Blog .

We hope You enjoy: The New Age of Internet

The Webmarketingnewsblog.com Staff