SEO, otherwise known as Search Engine Optimization is a critical part of all websites success. About 80% of all traffic to the websites will come from the search engines results pages (SERP?s). It is important that the correct SEO methods be used to obtain the optimal ranking within the search engines results for your website.

There are two types of SEO, On Page and Off Page SEO. While On-Page SEO is important, Off Page SEO uses a more sophisticated technology to obtain your website and high page rank (PR) after your site has gone live.

The main concern of Off Page SEO is your link popularity. Your sites link popularity is shown by a number that represents the amount of backlinks you have associated with your site. You can find sites online that will show you your current link popularity. The higher the (PR) page rank number the higher your popularity is. You build link popularity by incorporating more backlinks to your website. This is not an easy task. Google does not like reciprocal links where you trade links with another site. You will be expected to obtain unilateral or one way links to your website.

Using 100% original, unique and highly informative content is one of the better ways to increase popularity. You are far more likely to have other websites willing to link to your site if it is useful and unique information.

Several methods are used for building link popularity. If you do not have the time to create high quality content for your website and constantly update it keeping it fresh and new then you can try to incorporate some of the other ways to increase popularity below.

Article Marketing: Thousands of article directories are located on the internet. Some of them have extremely high page ranks (PR); you can use them to increase your PR as well. For as little as $25 you can have some sites submit your article to over 200 directories. For each article you submit there is a resource box included for you to place a link to your site as well as introduce yourself or your company. Having your article on a high ranking site will increase your link popularity and drive more traffic to your site.

Forum Marketing: There are online forums that are dedicated to specific topics. Seek one out that is closely related to your websites topic and start posting. The signature box you are given will be in every post so be sure to include your website link in there. This will create a page linking back to your site for every post you make.

Advertise on Craigslist: This site has a PR7 score and this is extremely high. Being able to create an ad with your link on this site will increase your sites popularity quickly. It does not matter who if anyone reads the ad, just place it and don?t forget to include your website link. You can find two or more webmasters and create triangular links.

Using triangular linking is a way to get around the issue Google has with the reciprocal links. With two or more webmasters you will be able to begin linking to each other?s sites without using reciprocal links. Finding partners can also be helpful.

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We hope You enjoy: Off Page SEO Explained

The Webmarketingnewsblog.com Staff