The world is divided into 2 kinds of players when it comes to pay per click advertising, namely, the successful and the those that only contribute to Google’s profits !

At dawn (sometimes before), across the world many thousands leave their beds, do they dress first, perhaps visit the bathroom, no they head for their PC’s. First the Google home page, then ‘advertising programs’, followed by ‘Google Adwords’, followed by – disappointment as, once again, they discover the sales column empty and the cost one full !

In truth they have turned their Adwords account into the Las Vegas of the internet, lots of money in, very little out. In the PPC ocean only the professionals have a chance of avoiding the sharks and getting to the island of profit. Considering the fact that around 90% of online businesses don’t make it past the first 3 months I can’t imagine that, for most, PPC advertising is any more successful.

You will find, on my website and across the web, articles where I have gone into, in detail, keyword list creation and how to compose the ads themselves, but no room for that here. I do need to repeat, however, that I believe in large numbers when it comes to a PPC campaign – but please, do not begin by bidding on the whole list ! The best way, I have discovered, is to have a very large campaign loaded into Google Adwords but only have a fairly small (perhaps a couple of hundred) ‘live’ at any one time, cutting out the unsuccessful and replacing them with more from your ‘paused’ list.

To give a real life example, I recently created a campaign consisting of more than 4,000 ad groups, with only 200 of them appearing on the web, as keywords failed to perform they were deleted and another from the main list taking their place. For lots of reasons, that I will detail at another time, I find it far simpler to upload the whole of these large campaigns on day one however what about the mechanics of creating them in the first place, is it something that can be done manually ?

It can’t be done manually, if you want to hold onto your sanity, the only answer is PPC software that can cope with the whole operation. Problem number 2 is, which software to use and what, exactly, does that software need to be capable of doing ?

After a lot of research it came down to two outstanding examples of PPC software, both of which fulfilled my wish list.

1. Handle keyword lists of any size.

2. Give every single keyword some sort of tracking code so I could figure out which produced sales and which should be ditched.

3. Could place two versions of an ad within every ad group so that I could see which performed best.

4. Make the keyword, where possible, the headline of the ad.

5. Where the keyword was longer than Google’s maximum of 25 characters, substitute a default headline, automatically, that had been prepared in advance.

6. ‘Explode’ the whole campaign so that it could be loaded directly into Google’s Adwords Editor in minutes without any fuss.

7. Very clear tutorials and an excellent help desk

Then the unpleasant business of money raised it’s ugly head, one at $399, the other $147, did the huge price difference mean a big difference in quality ?

With credit card trembling I bought the $147 product, after all it did have a rock solid money back guarantee. I used Ad Grenade once and was hooked, it worked beautifully and for someone as technically challenged as me that’s saying something.

Making real money online when PPC advertising is involved can only be achieved by tightly controlling large campaigns and that can only be realized by adding top quality PPC software to the mix. I now wouldn’t even know how to set up and run a campaign without Ad Grenade, why not watch how, a campaign is created – it’s fascinating !

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