Adrian McLean an advertising agency professional at Central London needs no introduction. Just like the BPO outsourcing, this guy too has outsourced the most significant responsibility of winning over clients, to the internet. He therefore, has no reason to market his organisation. Clients come naturally to him, much like moths to a flame. Doesn’t that Sound incredible? Have you heard of a traffic jam on the internet? If not, don’t miss out on this one. All thanks to Search engine optimisation (SEO).

Search engines are one of the key ways that Internet users hit upon Web sites they are looking for. This implies that the page should be constructed in confirmation with the current scenario standards, must have a coherent layout and that the heading, explanation and text content must have relevant keywords to the necessary search term. SEO thus is the act of amending a web site so that it does well in the whole, crawler-based outcome of exploration engines. That’s why a Web site with high-quality search engine listings may see a dramatic boost in traffic. This is a remarkable and demanding process wherein a website supersedes the rest in a particular segment and wins over patrons and long term relationships.

This is done by ” Search engine optimisers”, specialists who carry out optimisation of websites on behalf of their clients. Other, more noticeable efforts of these people may include adding unique content to a site, and ensuring that the content is easily indexed by search engines and also appeals to human visitors. Studies by experts have shown that searchers scrutinise a search results page from top to bottom and left to right, looking for an appropriate outcome. Placement towards the top of the search engine thus increases the number of visitors to the site. SEO has a high probability to generate a return on investment. But, more search visits to the web pages does not assure more sales. However, search engines are not remunerated for search traffic, their algorithms change, referrals are unpredictable. Moreover, these days, even if you get to no.1 with a particular search term, you may still not show at the top of the listing since most search engines now use pay per click feeds that will always appear above yours. But of course they’re paying to be listed at number one and you’re not. Well, nothing is free! But everyone wishes to master the trick to emerge victorious from the battle of competition. And here are some tips that can prove to be handy if you are looking forward to be “number 1.”

1. Use potential site design keeping in mind the set up problems.

2. Selecting the correct keywords can give a traffic boost.

3. Your title tag matters.

4. Your copywriting should be extraordinary.

5. Your Meta tags are essential .

6. Your images “alt” attribute.

7. Be cautions about the Dont’s.

Challenges in Search Engine Marketing

Due to probability and dearth of warranty, a business house that depends deeply on SEO can undergo hefty losses if the search engines stop sending guests. Thus if you are a professional marketing a website on a search engine you must not rely solely on optimisation. Other marketing tools significant for you are advertisements on popular websites packed with flashes, offers and attractive layout and catchy one-liners apart from a plethora of other marketing techniques. Thus SEO is an effective tool and has become an essential for websites in this competitive scenario. And for those still scratching your brains, do inculcate those rare tips above.

Raggu Teccer is an indepth expert on SEO, Search Engine Optimisation, specialists in internet
marketing, website promotion and URL submission for search engine registration and has developed free search engine optimising and promotion tools

TIPS on Online Marketing Strategy, Small Business Lead Generation

There is a lot of heated debate around at the moment about whether or not it’s worth spending money on Search Engine Optimisation (SEO), as a method of generating sales leads. We’d like to help you understand the pros and cons of SEO so you can make a better-informed decision.

Search Engine Optimisation: What is It?

SEO is a series of steps you can complete to make your website more search-engine friendly and to build your website’s credibility is the eyes of the search engines. If done well it will improve the position your website holds in the search engine listing (i.e. the “organic” listing, not paid advertisements). The higher you are up the listing the better chance you have of people seeing your site and clicking through.

The primary goal of SEO is to drive traffic to your website. That is, to get people looking at your site. It DOESN’T directly address enquiry conversion, that is, turning visitors into enquiries. However one does have an impact on the other. For this reason SEO needs to be part of your online strategy but it’s a starting point not finishing point.

“SEO is a WASTE of TIME”: Bollocks!

One of the main arguments against SEO that people espouse is that it’s a waste of time and effort. With millions of competing web pages, it takes too much time and effort to get a high position. These sweeping generalisations are misleading and unhelpful. Be aware that most people saying this are trying to divert your spending into other services such as graphic design or paid advertisements instead of actually looking after your best interests.

When people start criticising SEO we often refer to our own results as a test case.

With Eyes Wide Open’s SEO efforts we have targeted terms such as “Small Business Consultants”. Over 89 Million pages come up when this search term is used on Google worldwide. Eyes Wide Open consistently holds a position in the top 5 listings. That’s the top of the front page ahead of over 89 million others. As a result we capture a large percentage of over 15 000 people worldwide searching on this term each month.

This is only possible through the smart application of SEO. What impact do you think that has on our business?

It’s taken 12 months to achieve these results. Improving your organic listing does tend to be a slower process than buying your way to the top through paid advertising (we usually recommend a strategy using both). But once you gain credibility with search engines it will take your lead generation efforts to a new level.

Search Engines Prioritise Value-Adding Sites

As a rule of thumb search engines give priority to value-adding sites that inform, educate and are helpful to the visitor. When the search engines crawl over your site they are essentially looking for signs that indicate it is a useful resource. The search engines are unbiased in terms of they don’t care whether you are a big corporation or small business they just want to put people in touch with the very best resources. Search engines have developed highly complex algorithms that they believe defines a good site. The challenge is that the search engines keep their algorithms top secret so you can’t manipulate the system. However they are extremely open and transparent about the principles that drive good website design.

Can Search Engines Read Your Site?

Search engines read text not images. If you have a lot of images on your site there’s a good chance the search engines can’t even begin to index your site properly. Images need to have “alt tags” included and site and page descriptions are vital. If you have a text-rich site you also need to make sure the HTML code is clean and simple to make it easier to read.

Think like a Search Engine

Treat the search engines like any other visitor. Personify them. Imagine they are a site reviewer from an online magazine who only has a matter of seconds to conduct a review and pass judgement on your site.

Here are some of the “questions” the search engines are possibly asking when they visit your site:

-Can I quickly tell what this site is about?

-Do the headings and links quickly tell me what the important messages are?

-Is it easy to find my way around this site?

-Are there links from other top ranking websites coming into this site, indicating it’s a valuable resource?

-What are the important pieces of information I should include in the listing?

-What keywords should I associate with this site?

“SEO is CHALLENGING TO GET RIGHT”: True!

Getting your SEO right is an ongoing process. You are dealing with a moving target as new websites list and the search engines refine their algorithms. When we establish an online strategy for a client we complete over 8 different types of analysis on an existing website before we even make a recommendation. Set aside time and resources to do a major upgrade of your SEO then ensure you are doing at least a review every 3 to 6 months. You need to be very clear about the impact you want it to have on your business, keep that goal in mind and measure your progress against it. If you would like further tips about SEO as part of your sales lead generation strategy please don’t hesitate to call our offices and we will discuss your options over the phone.

http://www.eyeswideopen.com.au/

Kirrily Dear is the Founder and Development Director of. Eyes Wide Open. Kirrily has worked in the field of strategy and research for the last 13 years. Her experience extends internationally to include North America, UK, Europe and New Zealand. Kirrily has learnt the art of business strategy from the finest in the business, being exposed to the senior management teams of some of Australia’s most respected organizations throughout her career. Clients have included Ciba, Brambles (BIL & Australia), Air services Australia, NEMMCO, Recall (Global), Chep (Global).
Kirrily thoroughly understands the challenge of creating change in established companies. Kirrily spent two years as a Sales Manager for a 170-year-old manufacturing company in Edinburgh, Scotland. During that time she was responsible for developing and implementing a major strategic shift in the company from being capability focused to being customer focused.
Kirrily started Eyes Wide Open in 2000. While working in the corporate sector she would often field enquiries from business owners looking for support in developing their business strategy. After looking around for a supplier to refer them to, Kirrily identified a lack of practical solutions in the market. This insight led to the creation of Eyes Wide Open. Kirrily holds formal qualifications including a B.App.Sc (Hones) and is an accredited practitioner in the Myers Briggs Type Indicator and Strategic Alignment. Kirrily has also trained as a Master Practitioner in Neuro Linguistic Programming (NLP).
Kirrily has now helped over 100 small and medium businesses get clear about their business direction and to establish successful growth strategies.
Kirrily is a widely published writer in the field of business development. Articles on her work have appeared in the Australian Financial Review, NSW Law Society Journal and a range of industry magazines.
Kirrily’s other great passions in life are the outdoors and food (preferably together!)..
http://www.eyeswideopen.com.au/

Put simply the search engine optimisation process attempts to increase the traffic to a website from search engines. Currently the industry is booming, with those who have the correct skills and knowledge are reaping the benefits of extensive research. To achieve greater traffic the ultimate objective is to increase the rankings of a website in search engine results. Understandably by being at the top of the rankings, a website will be more likely to attract visitors and hence, custom.

One of the major considerations when undertaking search engine optimisation are the keywords that are included on web pages; only through careful deliberation should these be decided upon. These keywords are either words or phrases that are likely to be entered by search engine users when looking for products or services. Selecting keywords however can be difficult, while you want to target competitive phrases, if the phrases are too competitive; chances are that success will not be forthcoming. An example would be a company that sold MP3 players; a possible keyword would be ‘MP3 players’ although competition for this term would be extremely high, a more advisable strategy would be to target more specific terms such as ‘1 Gb Mp3 players’ or ‘Blue MP3 players’. By using these terms competition will be considerably less and rankings will be more achievable. Using a number of keywords is also advisable to target multiple phrases.

These keywords should be included in the content of the website but additionally should be contained in the off-page information. Elements such as Meta information are vitally important in the world of optimisation as they are the first information to be read by search engine spiders. These tags need to be unique and also relevant to the information contained on the site. All pages on a site need tags to ensure that search engines are supplied with the relevant information. Uniqueness cannot be overestimated; search engines place great importance on content and tags, when creating content then it must be remembered at all times that it should be bespoke, copying from other websites is a big mistake as ultimately this will lead to penalties.

The fear of incurring penalties is a major concern in the world of optimisation. Largely these can be avoided by following methods that in the industry are termed ‘white hat’ or ‘ethical’. There are however some unscrupulous operators who pursue ‘black hat’ methods; these are methods that actively work towards deceiving the search engines into ranking a site higher. Such methods are cloaking; the practise of presenting different information to human and automated visitors; keyword spamming; the process of overusing the key terms and link farming; using a number of websites to link to each other and improve rankings.

These methods, while they can provide initial success ultimately are not a worthy course of action to follow. Both search engines and competitors will look for these methods and will report a website for using them. Once the methods have been picked up, penalties such as complete removal from the rankings can and will come into effect. Pursuing white hat techniques is far more advisable although ultimately they will take longer. Search engine optimisation is however a long game, it is not a process that can be pursued quickly if long lasting success is required.

This article has only reached the tip of the iceberg in terms of search engine optimisation methods and techniques. As previously stated the industry as a whole is growing rapidly and this is due to the fact that the knowledge possessed by SEO specialists is in high demand. Naturally companies want to pursue high rankings as it will bring increased business, with the right SEO specialist on board this is a real and attainable possibility.

Internet marketing expert Thomas Pretty looks into search engine optmisation methods and why specialist knowledge is a fundamental element in rankings success.

Search engine optimisation is becoming increasingly important for the success of small businesses today. Recent trends indicate that the internet is replacing traditional media as the leading source of information and E-Commerce is replacing high street retail as the leading sales channel. Search engine marketing is particularly important for a small business as costs involved are often lower than implementing a nationwide or even a local marketing campaign using traditional methods of marketing such as print media or advertisements in niche publications within the industry. In addition to search engine marketing offering a higher return on investment, the recent trends in consumer behaviour indicate that intact search engines have a wider reach than even television in some market sectors.

 

Search engines also provide small businesses with a common platform to compete effectively with established corporations. Effective Search Engine Optimisation can enable small business owners to compete for products and services with larger companies; something which would not be possible in traditional media. The emergence of Search engines has thus been a major boost for small businesses.

 

The ultimate goal of Search Engine Optimisation or SEO is to get visitors to your website. Search engine optimisation can bring highly targeted traffic to your website form search engines when users search for your products and services.

 

There is a tough competition to in the world but only 10 can appear on the first page of a search engine like Google for a particular search phrase. Search engine studies have shown that if a Web site does not rank among the top 15 of a search result, chances are it will not get noticed and subsequently not generate any traffic to the website.

Here are some search engine optimisation tips for small businesses

Create a simple but clear and professional Web site. Your website is the first impression or your business so it is important for your website to be professionally designed.

 

Organise content. The information on the website should not be cluttered. Information should be categorised meaningfully and content should be appropriately categorised into different sub pages of the website. If users fail to find what they want immediately, they are likely to go to another site.

 

Position your keywords correctly. In addition to selecting the right keywords for your website, positioning them strategically within your content is crucial. The main keywords should be in the title, description and within the body.

 

Distribute your keywords strategically. This is a basic SEO technique. Position keywords or key phrases at the start and the end of the document as the beginning and end of a page are given more weight by search engines while searching. Keyword density is also important. Keyword density refers to how many times the keyword appears in a web page. E.g. a density of around 2-5% is considered good. This is 12 repetitions in 400 words.

 

Your keywords should be a part of the link texts. Another effective SEO technique is including keywords in text links that you use in your pages. Instead of using “Click here for more info” as your link texts, mention your keywords instead.” The use of keywords is the link text has a positive impact on SEO.

This article has been written by the search engine marketing team of This article has been written by the search engine marketing team of Kronik Media based in London and India who regularly publish articles for http://www.estateagentwebsite.com.

Article source: http://www.kronikmedia.co.uk/blog/the-importance-of-seo-to-small-businesses/7/

Search Engine Optimization refers to proactively managing a website’s evolution,

http://www.bullseyemedia.co.uk/

modifying internal and external aspects in order to increase the traffic from search engines. Search Engine Optimization (SEO) is a very broad field, encompassing a variety of disciplines ranging from Web design and development to public relations.

Search Engine Optimization is about creating value for the end user. Effective Website Optimization (Website Optimisation) ensures that your website presents an exceptional user experience, thereby appreciating in value to Search Engines. Whilst many think Search Engine Optimization is about manipulating search results, Search Engine Optimisation is really about ensuring that your website delivers what the user wants – and the search engines can interpret. Any site that follows these basic Search Engine Optimization principles will do justice to your organisation, and once Website Optimization is in place your website will start to rank for more competitive keywords.

Search Engine Optimization (Search Engine Optimisation) is a powerful tool for Internet marketing, and when harnessed correctly, provides an excellent return on investment. Website Optimization through Search Engine Optimisation can effectively translate into increased profitability for your business by increasing the exposure of your website and brand.

5 Top Search Engine Optimisation Tips Search Engine Optimisation is often considered a black art – but there are some straightforward Search Engine Optimisation techniques that can make a difference. SEO Tip 1. Newsletters and articles. A powerful Website Optimisation technique that assists Search Engine Optimisation is to offer articles and informative writing to e-zine publishers. Links often stay live in archives for years, maintaining your website optimisation for searches. SEO Tip 2. Multiple Domains. Search Engine Optimisation can be enhanced by having multiple domains if you have a range of topics that could justify their own website. Search Engine Optimisation can result in the listing of only one page per domain for any given search. A good website optimisation tip is that you can get more directory listings by having more domains which improves your overall website optimisation. SEO Tip 3. Article Exchanges. Article exchanges are similar to link exchanges, only much more powerful, so great for Search Engine Optimisation. Giving and receiving high quality links can really help with your Search Engine Optimisation. SEO Tip 4. Titles For Links. A top Search Engine Optimisation tip is to title links using keywords and phrases as some search engines figure this into their relevancy for a page. This will help to maximize your website optimisation. SEO Tip 5. Site map. Large sites need a site map to maximise Website Optimisation, linked to and from every page on the site. A site map is an excellent Search Engine Optimisation tool. It enables search engine robots to locate every page in just two clicks. The navigation bar can also act as a site map proving a useful Search Engine Optimisation technique on small sites.

I am a student

How to get higher rankings on Google Yahoo or MSN, by doing your own Search Engine Optimisation – SEO in Kent

There is lots of advice we can offer you with SEO, but let’s keep it very simple for your first experiment with SEO.

Assuming you have a website that you can edit yourself (we can provide you with a website that you can edit yourself with simple Word Processor skills, if you don’t).

Try the following SEO steps below, it should only take you about 20 mins to implement Decide what your preferred key word or key phrase is that you want to be found on Google for, e.g. “SEO in Kent” Add a new webpage to your site with it’s name; the same as the key phrase e.g. SEO-in-Kent.htm The Page Name needs to have the phrase at the beginning of the sentence, e.g. “SEO in Kent you can find to find out how, by ringing 01634 260700 Today” Make the first text for the Description as this key phrase as well e.g. “SEO in Kent you can find our how, by ringing 01634 260700 Today” In the keyword area, add this key phrase as the first one in the list e.g. seo kent,search engine optimisation kent, etc… Make the very first text on the page start with the Key Phrase e.g. “SEO in Kent you can find to find out how, by ringing 01634 260700 Today” … but then select the text and use text formatting to make it the H1 (Heading 1) The first paragraph must also start with the key phrase e.g. “SEO in Kent you can find our how, by ringing 01634 260700 Today or read the article below for more information” Add lots of body text that includes the key phrase as often as makes logical sense e.g. “SEO in Kent is a subject that appears to be very technical and very difficult to achieve, however, many clients have found out how to do their own SEO in Kent and discovered that SEO basics are easier to implement than they first thought …”  Add related H2 & H3 headings with key phrase variations as appropriate e.g. “Search Engine Optimisation Tips”. Now go to your home page and add a number of well placed text links to this new page e.g. “click here to find out how to do your own SEO in Kent” Add some images within the body text and name them with the key phrase e.g. seo-in-kent.jpg ; seo-kent.jpg … You should be able to add some ALT text (Alternative Text) to the image, when you place the image on the page, also use the key phrase e.g. “SEO in Kent” or “click here to find out how to do your own SEO in Kent” Find a business associate with a website listed on Google and ask them to add a link on their website where the text is your key phrase e.g. “click here to find out how to do your own SEO in Kent”

If you haven’t already listed your website with Google then use this link to ‘Submit You Site‘ and use the whole path URL to the new page together with the key phrase as the description.

I hope this all helps, let me know how you get on.
All the best,
TimeMaker Systems

UK Web Design & SEO Business Specialist

If you design content for your website, you are probably always looking for new ways to optimise the pages you develop. Search engine optimisation is a crucial part of receiving high rankings and let’s face it, rankings are what it’s all about. You want people to see you and in order to make that possible you have to become more visible.

Conventionally, search engine optimisation was mostly accomplished through optimising the actual content on any given web page, but now that is changing. The addition of different types of content, i.e. video, images, blogs and more has made it possible for you to be in many places at once and necessary for you to take notice and jump onboard.

It’s now all about links. The more links you can acquire, the more visible you will become. search engine optimisation or SEO is all about a network of sorts in that the more you are attached to the various types of content the more your name is spread all over the World Wide Web. Think of it like this. You optimise your pages so the search engines will find you. You make a video to promote your company and place it up on a site like Youtube. You also place a link to your official site on the video page. That way anyone who watches your video on Youtube can click on the link and immediately access your company information. Likewise, you can use a code on your Youtube page that will make it possible for users to watch the video right from your page. Here you are promoting both your site and your video in a way you’ve never been able to before. The best part? It’s free!

The same is true when you place images that pertain to your company on other sites. Search engines can now find them as well and if they are linked to you others can easily find them and your website.

Blogging is another very popular means of ranking high in search engines that really opens up many possibilities. When you write your blog posts you can include information that pertains to your industry, perhaps tips and tricks or some useful knowledge you’ve learned along the way and want to pass on to others. You can also use your blog to summarize news articles that were written about your company, then add the link to the actual article so others may read it. This is a great way to show the publicity you have received. Often the page containing the article will also contain a link to your site where, again, readers may click to find out more about you.

Search engine optimisation is all about making the most out of the available tools in order to receive the needed publicity. Hard work equals results and after all, that’s what it’s all about.

Paul Son is a consultant in Vertical Leap who has immense knowledge on ppc search engine promotion, ppc, pay per click advertising.

White hat organic SEO techniques help in improving the quantity and quality of web traffic to a website via the earch engines. Usually, the higher a website ranks on the search engine results, the greater number of visits you will get to your site. Increasing the level of targeted visitors to your websitesite leads to increased revenue generation and increased sales. There are various SEO techniques that help in improving the ranking of a site.

Prior to adopting these SEO techniques, it is vital to understand that there are two types of techniques that can be employed to make it more visible over the Internet either black hat techniques or white hat techniques. Though black hat techniques may improve your ranking instantly but ultimately it leads to search engines identifying your non-authenticity and eliminating you from their listing. So, it is always wise to follow white hat SEO techniques to boost web traffic in the long term.

Here are 8 of the best white hat SEO techniques that you can use to boost web traffic thereby generating sales:

1) Content- As you would expect, content should play the most vital role in your engine marketing strategies. It is crucial to ensure that you add content that is worth viewing by the readers in order to attract heavy traffic. The content in your website should be original and highly informative in order to prove that you are providing the best and unique information to the viewers.

2) Incoming links- These incoming links are very crucial to have a good position in the popular search engines. The greater the number of incoming links your website has the greater the chances of your site being crawled regularly. It is vital to ensure that you are gaining keyword rich anchor text when building incoming links. One of the most effective and convenient ways to have quality links is to link to the other sites so that they can know about your particular site and provide you the benefit of a reciprocal link.

3) Website title and descriptions- It is crucial to have accurate and keyword rich website page titles and descriptions for each of your pages. The website titles contribute in letting the robots to understand and index the particular topic. Relevant titles and descriptions will also improve your click-through rates once you have obtained high search results.

4) Heading tags- When writing the copy for your website, it is best to add the heading tags in the flow and prominence of the content. The different categories of heading tags are the h1, h2 and h3 tags as per the importance and relevance of the tags and headings.

5) Key word meta tags: Adding keyword metatags is not as vital as it used to be in the old days but is still crawled by some search engines and it is still considered SEO best practice to include it.

6) Keyword density- It is essential to ensure that your site is equipped with the accurate keyword density on the web pages and site topics. Do not stuff the site with keywords.

7) Internal linking- A good internal web page linking strategy is crucial to help the robots to get the accurately classify the theme and reputation of your pages.

Site maps- Providing both a html and xml sitemap will ensure the search engines are able to crawl and therefore index your pages.

Doublespark SEO consultancy provide a wide range of SEO services and contribute regularly to the Phoenixrealm SEO blog. Author: Gary Mattoc http://www.doublespark-seo.co.uk

When was the last time you updated or added new content to your website? Yesterday? Last week? Last Month? NEVER! I hope it is not the latter, but don’t worry if it is you can change that from now.

Search Engine Optimisation Tip – Did you know that many search engines check to see when you last updated your site and use that as a gauge as to whether your site is up to date and relevant – the logic here is that a site that has been update in the last month is going to be more relevant that a site that has not been updated for over a year.

So what to do about this. Well assuming you have access to edit and add content to your website (either via FTP or through a Content Management System) you should go in and make sure that the information on your website is up to date. It is? Well start adding some content – Make it a once a week habit or I would even recommend it once a day if you can really spare the time.

There is another added bonus of doing this – over time you will be building your website, so it could have potentially hundreds of pages of content.

Each of these pages is an access point for someone to visit your site via a search engine – the more pages you have then potentially the more Keywords and Phrases you will be targeting – before you know it you will have hundreds, if not thousands of daily visits to your website. What you do with that traffic once it is there is up to you.

Here are my tips on what to do if your imagination is struggling to think of how to update your site with new content -

• Create an Articles Section on your website

• Think of 5 articles related to what you do and write them up (try and make the article at least 300 words long if you can).

• You now have 5 weeks worth of updates for your website.

• Keep a notepad handy; whenever you think of a new article title jot it down. You will then start to develop a list for when you can’t think of what to write about.

• Keep with it. Short term you will not get much benefit from doing this – 12 months down the line, you will be amazed by the results.

So now ive given you these top tips – get out there and start writing some content.

For more information visit www.webbeads.co.uk

By Mancala. Mancala Technology are specialist in Search Engine Optimisation Ecommerce Systems, E-Marketing and Content Management Systems.

SEO has been a buzzword among online shop owners. The reason behind such hullaballoo is the challenges erupted out of complexities of all existing E-Commerce Applications. It would take hours to place all these complexities in our discussions, so we would limit the discussion to certain points related to SEO. It takes a substantial period of time (even years of R&D) to develop a user-friendly application. During this course of time, it is obvious to expect various complexities creeping into the application. This is one of the established procedures of developing an application. Features those make an application a successful are flexibility, expansibility and usability. There must be scope for up-gradation of an application as it is expected to improve the performance level to deal with the ever changing technological scenario. Let’s find out what are basic complexities of E-Commerce Applications in recent times:

Technical complexities

In comparison to static websites (i.e. .html websites), dynamic websites powered by E-Commerce Applications are large sites and have the capacity to generate up to tens of thousands of web pages. So it is really a tough most task for a single person to understand, implement and manage an e-commerce website. On the other hand, a poor understanding of such an application yields bad ever worse results for both e-commerce store owners as well as store users.

Business Complexities

Lack of technical understanding of an e-commerce application affects the website’s profitability. Person or team that manages the e-commerce website faces really gruesome tasks ahead to meet the business objectives. As we consider communication and sales as two basic strengths of a business are hampered severely.

An e-commerce website should satisfy the above two complexities in order establish itself as a user-friendly one. So far we have discussed the general complexities of an e-commerce application. But Web has its own complications and has been doubled by the growing popularity of search engines. It does not make any sense, whether you have a great looking e-commerce site with thousands of popular products in your inventory. The matter is buyers must find you online easily. So, do potential buyers find your web store easily online? If your reply is affirmative then your business gets a huge boost. But a negative reply can be devastating for your business. Search engines have their own web page standards and strictly follow them. Here follows the Quality Guidelines from Google:

* Avoid hidden text or hidden links.

* Don’t use cloaking or sneaky redirects.

* Don’t send automated queries to Google.

* Don’t load pages with irrelevant keywords.

* Don’t create multiple pages, sub domains or domains with substantially duplicate content.

* Don’t create pages with malicious behavior, such as phishing or installing viruses, Trojans or other badware.

* Avoid “doorway” pages created just for search engines or other “cookie cutter” approaches such as affiliate programmes with little or no original content.

* If your site participates in an affiliate programme, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

(Courtesy: Google.com)

So far as E-Commerce website is concerned, a lot of things one web store owner can take care of for search engine ranking improvement. Search Engine Ranking (acronym is SER) is very important for those who operate online business through web stores, because more than half of the internet users use search engines for finding information. If your web shop is not available in search engine result pages, then you lose the chunk of traffic from search engines. There are around 101 points can be implemented to make an e-commerce website search engine friendly. Here go some of the most significant points that you must prioritise. I’ve distributed all the points under three broad categories that will give you a better understanding of SEO points: On-Page Optimisation, Site-Wide Optimisation and Off-Site Optimisation.

What you think about your business may not be similar to the users’ views. So consider terminologies that your web store users would type in the search boxes to find web pages similar to your website. Always ensure that your website really consists of those terms within it. So the bottom-line is a good Keyword Analysis required to find out some relevant key phrases to target for the site.

1. Distinguish between “user end” and “admin end” web pages.

2. Target one unique key phrase per web page.

3. You can use the key phrase in your web page’s file name, meta-elements (i.e. Meta Title, Meta Description, Headers)

4. Substitute dashes (-) with underscores (_). You can rewrite the URL Structure Rules in the available .htaccess file in your website root folder.

5. Try to use the targeted key phrase number of times in the content, reasonably.

6. Make sure your content is for users, not for search engines.

7. Key phrase stuffing is a sin in the process of search engine optimisation. Don’t stuff the key phrases everywhere on a web page.

8. The major problem of an E-Commerce web store is that it generates number of duplicate pages with exact content. You can do this away with Canonicalization.

9. Do not hyperlink action words like Click Here, Enter and so on as these hyperlinks may confuse search engines.

10. Add a blog tool to your website and regularly update with useful articles, product reviews and HowTos. Some of the popular blogging applications are Wordpress, LiveJournal, Xanga, Blogger and so on. Wordpress is a great blogging tool which can be hosted independently.

Follow the above SEO points for your E-Commerce Web Store and adopt best industry SEO practices for quick search engine ranking improvement and targeted traffic with better ROI.

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